SAii Hotels & Resorts

A collection of resorts based in Thailand and the Maldives, owned and operated by the Singha Estate. The brand required an overhaul to align with its ambitions for growth. This meant a clear strategic positioning, comprehensive culture guidance and planning, revised USP’s and a complete visual identity and design system designed to scale including motion principles. The group plans for ambitious growth with new locations, including urban, over the coming years and the brand needed to be designed to allow this flexibility. For city based locations the brand colours alter to a darker grey and light terracotta palette. Agency partnership credit: Velvetbadger.com