Fashion Targets Breast Cancer

Fashion Targets Breast Cancer is the iconic annual campaign run by Breast Cancer Now that raises vital funds for breast cancer research and care through fashion. Past campaigns featured Kate Moss, Kylie and partnered with brands like Topshop and Ralph Lauren. After years of celebrity faces, we decided to change things up.

The campaign ‘Wear Something Important’ cast women who had suffered with cancer. Time was spent chatting to the women to gather insight into their journeys and the role of fashion in their sense of confidence.

Concept/Creative Director/Post