Sky Mix

Pick was a free-to-air channel owned by Sky but not branded as part of the family. With the addition of more premium programming to the schedule, it was decided the channel needed a complete refresh.

Once we’d established the new name, Sky Mix, we designed and produced an on-air identity that would reflect the large range of programming on the channel, from comedy to thrillers, nature to Sci-fi. The channel also needed to feel premium and help viewers escape from the everyday, but on a limited budget.

To demonstrate the huge range of choice for viewers we used overhead drone footage from around the world to help reflect the places our content was made. We combined these environments and pieced them together to create unexpected moments of symmetry and unison, which helped reflect the new, improved quality of the content.